CA Clarity™ for New Product Development

Today, it’s an accepted fact that the key to increasing profitability and growth is innovation. Companies considered to be successful innovators are seeing 43% of their profits coming from products launched within the past 5 years. An impressive 65% of those products meet sales objectives, and over 67% meet their profit objectives. But the most significant fact is that top innovators see their new products sell 2.5 times more, and they achieve 10 times higher returns from their new product investments.

What separates high performance innovators from the rest?

A strong commitment to innovation and clear alignment of business and innovation strategy
  A customer-focused idea-to-launch process with rigorous go/kill decision gates
  Systematic portfolio management, with portfolios that contain high-value projects
  Excellent project execution and highly efficient allocation of resources across all stages
  from idea to launch

CA Clarity for NPD can help your organization become a high-performing innovator. Our products enable you to: shorten the time to market for new launches, increase your innovation rate, increase new product sales and reduce new product development costs.

We do all this by balancing all of your product development resources for optimum strategic, financial and operational impact across all product lines in all product life cycle phases. CA Clarity for NPD addresses four main areas:

Portfolio Management
Select and prioritize winning products based on targets, performance, budgets, and people

Idea-to-launch Management
Manage people, projects and products throughout the product development process

Pipeline Management
Prioritize and sequence development projects to balance resource demand and capacity

Project and Resource Management
Increase NPD project success through effective cross-functional planning and collaboration

  New Product Development Process

CA Clarity for NPD’s unparalleled focus on people-powered innovation has already helped world-class companies boost their revenues, accelerate time to market and increase NPD efficiency. No matter what your industry, CA Clarity for New Product Development can help you win at introducing new products.

Whether your most critical driver is product strategy, program visibility or global launches, CA Clarity provides a broad, deep and integrated suite of modules that can be implemented in phases for immediate impact. Uniquely comprehensive, extremely configurable, and massively scalable, CA Clarity ensures that your people drive innovation the way that they should.

Learn more about CA Clarity for New Product Development